Brand Statement

I want my brand to accessible to all ranges of Age, Class and Cultures, within the Sheffield community. I want it to be bright and distinctive reconisable at a glance to be memorable and show that its a one off event. It will represent Sheffield's culture and a celebration of Music and Performing Arts. I will consider using bright distinctive colors and and use 3 separate colors to represent the 3 individual events happening at different times through out the day.