Brand ideas continued again...

Here I wanted to look at the use of light and dark and the use of inverted text. To show the light shining from the dark almost. I wanted to test this type face out to see how well it would flow and how legible it was to a viewing audience. I also wanted to see how well an 'A' on its own would work as a brand entity its self. I see this type face may not be the one to take forwards to my final ideas but I light the way the fest flows and is jointed together like the community would be taking part within the festival its self.